Our Process

Let's keep this simple, shall we?

Building a brand is simple, but it isn't easy. We keep the hard work on our side of the relationship, and the fun part on your side. So, in plain terms, here's how we approach every client and every project we take on.

I know. Other branding agencies use phrases like "insight" and "diagnostics" to describe their effort. These same agencies deliver grandiose PDFs and call their jobs done. We'd rather get our hands dirty with growing companies like yours.

Let's get into a bit more detail about what that means.

1. Understand your business

There is something special about your business, but it's hard to see from the inside. It may not even be what you think it is. We know which questions to ask to get a good read on what makes you great. We learn about your internal culture and what makes you tick.

2. Understand your market

Next, we need to learn about your customers—the ones you already have as well as the ones you want. We look at who else is competing in your space. We examine the situation outside your industry. We put this into a simple summary that explains the world outside your organization.

3. Create an effective strategy

This is where the magic actually happens. We take what we learned about your business and the landscape of your target market. We craft the simplest, most effective strategy possible that will cut through the noise and make your ideal customer come to you.

4. Execute on that strategy

Finally, we roll up our sleeves and get to work. We use text, video, and images to communicate your special sauce in a way that resonates with your target customer.

Let's start building your brand.

Truth is, the method we detailed above isn't for everyone. We target growing businesses that want aggressive growth. If that's you, we should talk. Send us as quick note on our contact page and let's discuss what we can do for you.