We helped a household name connect on a human level.
Despite being one of the most amazing technologies of our time, Bitcoin was still seen as a toy for nerds. We found a way to make Bitcoin feel human and relatable.
Cryptocurrency projects are dying to be seen as "legitimate"—whatever that means.
We worked with Bitcoin.com to loosen that up a bit and put the spotlight where it belongs: a new generation of mavericks that are working to "unbank the banked."
The right tool for this job was video. We created a bunch of short, genuine videos designed to hide the geeky stuff and showcase the human side of Bitcoin.
The first group of videos we made were short ads for social media that focus on Bitcoin.com's products.
We used our signature glossy but genuine production style, ensuring that the videos would fit in wherever they decided to share them.
It can be challenging to consistently create great content, but we all know how well video works on social media.
We solve this with what we call daily post videos. We found videos related to Bitcoin.com all over the internet, which we then clipped down to about a minute long. The result was a consistent stream of video with super-low production costs.
Finally, we put the focus on the store owners that accept Bitcoin Cash. This series of short videos gave a human face to the cryptocurrency.
We filmed around the world, asking each merchant to answer in their native language. Since most video is watched without sound these days, the English subtitles were a natural fit.
The videos were a hit. Bitcoin.com saw an increase in follower count and engagement whenever one of these videos was released.
Let us turn up the power of your communications with a steady stream of video content. You'll see more engagement on your social channels, as well as improved SEO if you include video on your website.
It all comes down to results. These projects show how we put that philosophy into action.