Miscellaneous

Bitcoin.com

We helped a household name connect on a human level.

Solomon Pierce

Bitcoin had an image problem.

Despite being one of the most amazing technologies of our time, Bitcoin was still seen as a toy for nerds. We found a way to make Bitcoin feel human and relatable.

Solomon Pierce

We decided to make this fun.

Cryptocurrency projects are dying to be seen as "legitimate"—whatever that means.

We worked with Bitcoin.com to loosen that up a bit and put the spotlight where it belongs: a new generation of mavericks that are working to "unbank the banked."

Here's how we did it.

The right tool for this job was video. We created a bunch of short, genuine videos designed to hide the geeky stuff and showcase the human side of Bitcoin.

Social Ads

The first group of videos we made were short ads for social media that focus on Bitcoin.com's products.

Merchant Stories

Next, we put the focus on the store owners that accept Bitcoin Cash. This series of short videos gave a human face to the cryptocurrency.

We filmed around the world, asking each merchant to answer in their native language. Since most video is watched without sound these days, the English subtitles were a natural fit.

Solomon Pierce

The project was an absolute success.

The videos were a hit. Bitcoin.com saw an increase in follower count and engagement whenever one of these videos was released.

Related projects.

It all comes down to results. These projects show how we put that philosophy into action.

AnyHedge

We helped paint a picture of infinite possibilities, learn how.

anyhedge.com

eatBCH

We helped share a vision larger than charity, learn how.

eatbch.org

BCHD

We helped carve a new path for this type of software, learn how.

bchd.cash

Neutrino

We helped give this bold wallet app an equally bold image, learn how.

neutrino.cash

Cash Shuffle

We helped make complex software seem simple and important, learn how.

cashshuffle.com

Bitcoin Cashers

We helped introduce the world to this cryptocurrency, learn how.

bitcoincashers.org

Ready to grow?

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