We helped make complex software seem simple and important.
Once again we were faced with getting people excited about an extremely complex piece of software. CashShuffle is the work of some of Bitcoin's greatest minds, but we needed to make it accessible.
We kept the site focused on the big picture and moved the technical details to an FAQs page. We made sure the text and images all felt friendly and simple.
Later we made the site multilingual to match the international demand of the project.
The project was a hit. People have been talking about CashShuffle since it launched, and they continue to stay interested as it evolves.
It all comes down to results. These projects show how we put that philosophy into action.
We helped a household name connect on a human level, learn how.